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Ask Yellow Dog: LinkedIn Endorsements

I received this email today from a friend of mine: What is the etiquette for endorsing people on LinkedIn? Is it merely to gain more brownie points with someone you want attention from? Is it to...

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Ask Yellow Dog: The 2 Company Conundrum

Occasionally people will email me with  a sales & marketing challenge they need a bit of help with. In the latest edition we’re talking about running 2 companies and not confusing your network in...

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Do I Need a Joint Venture or…

A couple of weeks ago on twitter a friend of mine tweeted me… Joint Ventures – do you have experience or opinions with these? Ever done one? And my response: It really depends on the partner & the...

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Ask Yellow Dog: Inherited Clients

Last week I spoke at a luncheon and I offered to answer marketing questions emailed to me within the next day. I had some great questions and am editing them a bit in hopes that this helps answer...

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Ask Yellow Dog: Outdated contacts

Last week I received a few great marketing questions after I spoke at a luncheon. Here’s another great question I received that I think may be helpful for you… What do I do about the piles of biz cards...

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Ask Yellow Dog: Facebook Marketing Rut

I recently received an email from a mom-prenuer asking for some marketing help… I am finding it hard to get my name out there, and to get in front of people, and I’m kind of getting stuck in the...

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Ask Yellow Dog: Buy My Stuff!

I received a great question last week from a sales rep for a small business the other day: If a lead gives a verbal commitment to buy, e.g. “Yeah loved the product, I’ll definitely place an order later...

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Video: 3 Tips to Stay On Brand

If you caught my newsletter last week then you know I was going to be on a webinar this past weekend. I wanted to share with you my clip with Jeany Park of Compass Rose Video. I talked about 3 tips to...

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Ask Yellow Dog: Why Are My Unsubscribe Numbers Up?

I recently spoke with someone about their newsletter. Their unsubscribe numbers were up and they asked me to take a look. Not a problem! I looked at a couple recent newsletters and noticed a very...

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Ask Yellow Dog: Do Drip Campaigns Delay a Sale?

I’m starting to work with a new client and we’ve discussed adding a welcome series of emails with an opt-in offer to their website. This is something I often talk about with clients when we’re getting...

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